Since founding NHD Capital, Roy Assaf has served as President, guiding execution of company strategy and overseeing operations. He has steadily expanded the firm’s footprint by leveraging his expertise in investment analysis, valuation, and forecasting.

His experience in leading and motivating teams, combined with his out-of-the-box thinking, has driven NHD Capital’s rapid growth. Roy is directly responsible for partnering with family offices, real estate funds, and international investment groups valued at over $200M.

Prior to establishing NHD Capital, Roy spent five years as co-founder of Myrtle Investment Group, where he was instrumental in acquisition, disposition, and asset management.

Before that, Roy was an executive in the entertainment business, including 17 years as a leader in the music industry.

As a real estate entrepreneur, Shai Schlusselberg has vast experience and knowledge in the Multifamily, student housing, and single-family residential sectors, as well as hospitality and other commercial asset classes.

Since the company’s inception, Shai has overseen our investment strategy, from acquisition and disposition to renovations and other business growth plans. He has consistently created value across various real estate asset classes and through multiple market cycles for the company and investment partners.

With over 25 years in real estate, Shai has helped develop, build, and acquire over $400 million in transactions. He was also the founder and CEO of a national commercial renovation company, rehabbing over 20,000 units.