Since founding NHD, Roy Assaf has served as President, guiding execution of company strategy and overseeing operations. He has steadily expanded the firm’s footprint by leveraging his expertise in investment analysis, valuation, and forecasting.

His experience in leading and motivating teams, combined with his out-of-the-box thinking, has driven NHD’s rapid growth. Roy is directly responsible for partnering with family offices, real estate funds, and international investment groups valued at over $200M.

Prior to establishing NHD, Roy spent five years as co-founder of Myrtle Investment Group, where he was instrumental in acquisition, disposition, and asset management.

Before that, Roy was an executive in the entertainment business, including 17 years as a leader in the music industry.